Whether it’s a training seminar on a new piece of software, or a thank-you event for your investors, corporate events are an important part of your business. This is a time for team-building, networking, or training to help the company move forward.
Planning a corporate event is no easy task and often some things can be overlooked in the process. Here’s a short list of 5 things to keep in mind when planning your next corporate event or outing.
- Decide on an appropriate venue. When the conference room won’t cut it you need to think elsewhere. Local hotels or convention centers are well equipped to handle groups of all sizes so think ahead on what your specific needs are based on the theme of the event and the number of attendees
- Book Early! Larger venues will have a longer waiting list so book early or risk losing your dates. Booking the event should be one of the first things you do since without a day and time set in stone you’ll be unable to make additional plans.
- Clearly Define the Purpose. What specifically are you hoping to accomplish at your event? Are we training new or existing staff? Networking with outside vendors? Clearly define the mission statement of the event before making other plans around it.
- Put someone in charge. Find someone within the organization to take the lead and make the arrangements. If you’re hiring an outside planner, designate an in-house representative to coordinate with them. This will help keep everyone on the same page and help track accountability.
- Make sure you have signed contracts in hand. When coordinating with a location or outside vendors (such as catering or entertainment) make certain you have signed contracts in hand and confirm everything close to the event date. The last thing you want is to have a group of investors show up for a presentation on your new product line only to find out no one rented the convention hall.
Corporate events are great ways to unveil new ideas, train employees, or network within your industry. They also present your employees with a way to get to know one another and for investors to see not only what, but who, they are investing in. Properly executed, a great corporate event can do wonders for your business. Good luck!