1. You need to get people talking about your event. Reach out to influencers (group of fan base) with special offers.
2. Make it exclusive with invite only offers for a period of time.
3. Share interesting testimonials/pictures for the past.
4. Create a professional looking event registration page and make it easy to share.
5. Create a #hashtag and spread the word on Twitter and Facebook on a regular basis. Retweet, respond and thank people for spreading the word about your event.
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