Have you ever wondered who are the biggest concertgoers? According to Billboard, 22% are baby boomers, 35% are millennials, and 43% are middle-aged adults.
Are your ticket sales good but not great? Knowing your audience is a big part of ticket sales. If you’ve been thinking of ways to increase your ticket sales, you came to the right place.
Read on to learn a few tips for how to successfully sell tickets online.
Create Different Ticket Tiers
If you’re not comfortable raising prices in the weeks leading up to the event, there are many ways you can do this. Consider offering your customers different ticket tiers.
For example, you can reward your most loyal fans by offering early-bird tickets. Make sure you offer only a limited quantity of tickets for a limited period of time.
After you run out of early-bird tickets, you can offer a different tier and increase the prices a little bit more. This way, you encourage customers to get their tickets as soon as possible, but you also make more money on last minute tickets.
Let’s not forget about the VIP experience. Some customers like to attend events in style, so make sure your VIP package is worth their while.
Consider Having a Social Media Contest
If more people know about your event, the more likely you are to sell tickets. One way to do so is to create a contest on social media channels such as Instagram.
Social media contests are a great way to bring more exposure to your event. If your loyal fans and customers already follow your page, you can offer them free tickets.
For example, you can offer them a few tickets if they follow the instructions of the contest. You can ask followers to share it or tag a certain number of friends. Who knows? Some of those people wouldn’t have known about your contest if it wasn’t for the contest.
At the end of the contest, you can pick a winner and have yourself one happy fan.
Make Mobile Vending an Option
If you want to maximize ticket sales for your event, you should take advantage of mobile vending.
Make sure you utilize a mobile-friendly way for customers to buy their tickets. It will be a lot easier for them to buy tickets if they can do it from their mobile device on their commute to work. You could also consider partnering up or developing your own mobile app.
Take Advantage of Succesful Channels
Where do you have the most clicks, traffic, and followers? If you want to increase ticket sales, you need to take advantage of your most successful social media channels.
If you get most of your traffic and engagement on Instagram, then you should spend most of your energy promoting on Instagram. If Facebook is your most successful channel, that’s what you will need to use.
Not sure what your most successful channel is? Do a test run. Start by promoting in your most used social media channels, and look at the metrics to see where you get the most hits.
Fans like to know that when they’re spending money, they will get a good deal. In order to entice customers to buy tickets, try to offer them a little more than the ticket.
For example, you can offer them food vouchers, drink vouchers, free swag, discounts to merchandise, and even a chance to go backstage.
You could offer these bundle packages and other features for a limited time to encourage them to get a ticket before they run out.
Run a Facebook Paid Ad
A great way to maximize potential ticket buyers is to run a Facebook paid ad campaign.
With Facebook ads, you can choose who sees your ad, which can help you reach your target audience.
However, Facebook ads for your event will be more effective in the weeks or even days leading up to your event. You will want to reach those last minute buyers who had been waiting to buy a ticket.
Reach a New Audience
Another way to increase your ticket sales is by appealing to a new audience. Although you want to appeal to a new audience, make sure the new audience is still related in some way.
For example, if you are advertising a beer tasting festival but you have a few wine tents, you can also try to reach wine aficionados. This way you can attract wine drinkers into your beer event by hyping up something they like.
Street Marketing and Word of Mouth
Although technology is king these days, there is nothing wrong with good old-fashioned advertising.
If you don’t want to stand on the street handing out flyers, you can do it a few other ways. For example, you can post flyers in local coffee shops, stores, student centers, and more.
You can also get a little bit of help from technology. Use the data you have collected from your social media analytics, to see where most of your customers are. This way you can target that area with street marketing.
Get Your Sponsors Involved
Does your event have any partners and sponsors? If this is the case, you can enlist their help to increase your ticket sales.
They can use their channels and customer base to hype up your event and promote ticket sales.
Sponsors and partners can promote your event by giving out free tickers and letting customers know they will be a part of it.
Involving your sponsors is also a great way to reach a new audience.
Sell Tickets Online Today
Now that you know the best ways to sell tickets online, it’s time you get to work.
Remember to create different ticket tiers, use mobile sales, promote on social media, and get your sponsors involved.
Do you need help boosting your next event? Let Eventzilla help. Contact us for more information.