Your event data helps to measure the success of your event and get valuable insights to improve the attendee experience of your upcoming events. However, event organizers need to implement some best practices to gather all the essential data from attendees and use it to their advantage to create successful events.
In this blog, you can find out the importance of collecting the event data and how to make the most out of it.
Determine the data you want to collect
Collecting the right data is one of the most important aspects of your event planning. Once you’ve decided on the data that matters, you can easily come up with a plan about how and where to collect the data from your event attendees. For instance, collect some general information from attendees using a signup form while they register for your event and gather feedback related to your event from attendees using pre or post-event surveys.
Before, during, and after the event
Getting all your required information from attendees at a single time is not the best practice. Also, your attendees won’t be comfortable providing all the data at once and they might leave without filling out the information. So, you can segment your event data collection task into three different stages – before, during, and after. Before the event, you can add custom questions in the event registration form and create a pre-event survey to know the expectations of your attendees. During the event, you can plan for a Q&A session and live polling to gather the information that might help you to generate leads or achieve any of your event goals. After the event, create a pre-event survey and send out emails to gather feedback about their experience attending the event.
Remember to get insights from data
After collecting the event data, you must understand what the data says by assessing it with your team. However, it’s not going to be easy to discover all the data metrics yourself. Make this task easy by using the event technology that helps you to deliver all your valuable data in one centralized place. It allows you to find all the data metrics with ease and leverage them to create successful events in the future.