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How to sell event tickets using social media

Social media is certainly one of the most influential marketing tools for businesses to reach their goals. When it comes to events, the role of social media is even more significant as it helps event organizers in many ways. Whether it’s selling event tickets, engaging attendees, or creating a buzz around the event, social media is the best way to do it. 

In this blog post, we’re going to share some best tips on how to sell event tickets using social media. 

A catchy event hashtag 

To create hype around the event on social media, you must come up with a catchy hashtag that best suits your upcoming event. You must make sure to add this hashtag in all the posts that you’re sharing on social media platforms like Twitter, Facebook, Linkedin, and Instagram. Besides, you must also encourage people to use the hashtag while replying or posting something related to your event. 

Apart from it, add your event hashtag across all your communication channels that include an event website, marketing emails, posters, and more. You can also analyze the reach of your hashtag on Twitter using free tracking tools like TweetDeck or Hootsuite.

Facebook Live

When it comes to social media promotion, live video streams come in handy to create a buzz and keep your audience engaged before the event. You can brainstorm with your creative team to come up with the best content ideas for the live stream. Build excitement with an exclusive announcement, go live with your speakers, guests, or sponsors, share a sneak peek about your event, and plan much more through Facebook live. 

Take advantage of Instagram stories

Instagram is renowned for short video clips on the stories sessions. Thus, you can make use of this space to showcase your event-related details. Eventually, it helps your potential audience or followers to understand what’s event is about and how they can benefit from it. But, don’t forget to place the link to your event ticket sales page to get registrations for your event. 

Create the best “Caption” contest

Want to make your event popular? Creating a caption contest about your event is certainly the best way to make it happen. Share a post about something related to your event and ask your social media followers to come up with the best caption. Ensure that you announce some prize or discount on your tickets. 

Linkedin Promotion

Linkedin is the platform where a large number of professionals scroll through their feeds often to look for opportunities and seek knowledge in their profession. If they find your event is useful for them, they would show great interest to attend your event. Therefore, it’s important to take advantage of the LinkedIn channel to promote your event. 

Mobile-friendly event registration page

If you’re planning to spend on Ad campaigns on social media to maximize registrations or ticket sales, you must make sure that you create a mobile-friendly event registration page that will look fine on any device. This way, the reach of your campaign gets broader, and sell tickets on mobile. If you don’t have a web designing team, you can prefer a free event website builder that allows you to create an event website on your own without writing any code. 

Ragavendhar Mohan