Event Trends, Resources, Marketing Strategies & More

How to Personalize the Event Day Agenda for your Next Conference

New research on personalization trends reports that 98% of B2B marketers believe personalization can advance customer relationships and 74% believe it should be a bigger priority in their business. ...

How to Add Fun to Your Next Event

Think back to the last conference you attended. Did you have fun? That may seem like an odd question for a conference experience but should it be? Why can’t conferences or meetings be fun? When we enjoy the...

Pricing Strategies for Conference Planners

Setting ticket prices for a conference can be a daunting task. Price too high and you risk turning off prospective attendees. Price too low and you eat into your profit margin. Add in all of the price...

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